Get Started with AdsQualify

Invalid traffic refers to any ad impressions, clicks, or conversions that are not generated by genuine human users with real intent. This includes bot traffic, click farms, ad stacking, domain spoofing, and other fraudulent schemes. The industry loses over $80 billion annually to IVT.

AdsQualify scores every impression in real time using a proprietary multi-layer detection engine. Each layer independently evaluates different quality signals, producing a clear composite score from 100 (clean) to 0 (fraudulent). This gives your team granular control over what traffic you trust.

AdsQualify works with 50+ DSPs including Google DV360, The Trade Desk, Xandr, and many more. You deploy a single tag once and it works across all your platforms. Blocklist exports are pre-formatted for each DSP.

Supply-path optimization means buying through the most efficient, transparent, and fraud-free paths between you and the publisher. AdsQualify gives you full visibility into who is selling your inventory and whether they are authorized to do so.

Most verification tools give you reports after the fact. AdsQualify gives you real-time scoring, full supply-path transparency, and one-click blocklist exports to protect your campaigns immediately. We also understand ad-serving context, which means fewer false positives on legitimate inventory.

Most teams are up and running in under 30 minutes. You add a single tag to your creative or landing page, and the platform handles the rest. No server-side integration required.

Ads.txt (Authorized Digital Sellers) is an IAB standard that lets publishers declare who is authorized to sell their inventory. Without this validation, fraudsters can spoof premium domains and sell fake inventory. AdsQualify validates ads.txt automatically so you only buy from authorized sellers.

AdsQualify currently focuses on web display and video inventory across desktop and mobile web. CTV and mobile in-app support are on our roadmap. Contact us to discuss your specific needs.